Defining times. Defining company.Defining the future.Defining the course.Defining results.
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  Already the leading provider of technology, distribution and marketing services for the travel industry, Sabre is working to transform this $5.2 billion global market through innovative products and services. Sabre has earned the leadership position in every travel marketing and distribution channel - including travel agency (38 percent bookings share in 2001), online consumer (44 percent), and online corporate (71 percent). Sabre also offers the most complete software and technology portfolio to travel suppliers - aimed at optimizing every aspect of their business.

Sabre is the travel industry's leading player worldwide in marketing and distribution by virtue of its No. 1 travel bookings share in three of the four major world regions. As of December 2001, the Sabre global bookings share was 38 percent. By region, it was 48 percent in North America, 50 percent in Latin America, 57 percent in Asia/Pacific and 14 percent in Europe/Middle East/Africa.

Recognized as a leader in information technology by magazines such as BusinessWeek*, Wired** and many others in 2001, Sabre succeeds by identifying trends and opportunities in the travel industry and developing products and services that help transform travel. The company also keeps customers on the leading edge of e-commerce and gives travelers access to the best technologies.

Success has been a part of the Sabre culture for decades: Since introducing the first computer reservations system in the 1960s, Sabre has never stopped innovating. That's why today Sabre has the world's most expansive travel network - including more than 60,000 travel agency locations worldwide and providing instant links to approximately 400 airlines, 55,000 hotel properties, 52 rental car companies, nine cruise lines, 33 railroads and 229 tour operators.

In 2001, Sabre extended its tradition of notable "firsts" and "bests" by further migrating toward an open computing platform for the pricing, reservations and ticketing at the heart of the Sabre® global distribution system (GDS). The company's ability to continually innovate is one reason it has been named the world's leading GDS by World Travel Awards, a prominent trade association, for the past eight years.
 
  Sabre research and development  
  Sabre has been a key contributor to the e-commerce revolution in the travel industry. The company builds on its successful track record by drawing upon applied technology and original research to introduce new products and services that enhance the travel experience. Recent innovations include:

Flight Notification - allows travelers to automatically receive updates on their pagers, e-mail systems or mobile phones when their flight details change.
Sabre® Trip Shopping - lets travel agents and consumers obtain prices simultaneously for airline tickets, rental cars and hotel rooms, to deliver a total trip price.
 
  Sabre in the community  
  Sabre is committed to improving the quality of life in the communities where it operates, primarily by supporting educational initiatives with an emphasis on technology. To influence the workforce of tomorrow, Sabre invests in local schools and regional colleges through strategic contributions and the volunteer efforts of its employees. The company's primary human service initiative is the United Way. Since Sabre became independent in 2000, it has raised more than $2 million for the United Way through employee and corporate contributions.  
     
  *BusinessWeek Info Tech 100 list, June 18, 2001 **Wired Index, June 2001  

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