Sabre Holdings in the News

DM News

November 06, 2001 - reprinted with permission from DM News

Sabre Virtually There Names Tribal DDB Dallas

By Mickey Alam Khan

Sabre Virtually There, which claims to be the largest Web site of confirmed travelers, has named Tribal DDB Worldwide, Dallas, as its interactive agency.

The Westlake, TX, online company considered 17 agencies nationwide and whittled down the list to five shops in Dallas, New York and San Francisco. Billings were not disclosed.

Richards Group, Dallas, and a few smaller agencies helped with interactive work on a project basis. Richards is the agency for Sabre Holding Corp., the parent company of Sabre Virtually There. It handles offline advertising and marketing communications aimed at travel agencies.

"We're using Tribal DDB to help us position the benefits of to travel agencies and also to advertisers in order to advertise on the site," said Nanci Williams, public relations director at Sabre Virtually There.

Tribal DDB's Dallas office will also publish online newsletters for Virtually There as part of its assignment. The office is part of a worldwide network comprising 500 employees and clients such as Anheuser-Busch, Volkswagen, Clorox, ExxonMobil, Microsoft Corp., PepsiCo and Unilever. records almost 1 million unique visitors a month. Besides real-time information on flights, gate assignments and weather, visitors can view their itinerary that has been crafted by Sabre travel agents. Travel itineraries can also be received via e-mail or wireless devices.

"We can offer advertisers the ability to target specific travelers," said Andrea Spica, director of marketing at Virtually There. "For example, as an advertiser, they can target specific demographics and where travelers are going and the duration of stay and reservations."