Sabre Holdings

News Release

TAM Linhas Aereas to launch Sabre's new Commercial Intelligence solution

Solution will help airline increase passenger revenues

SOUTHLAKE, TEXAS, SEPT. 27, 2011 - TAM Linhas Aereas will launch Sabre Airline Solutions’ new AirVision Commercial Intelligence solution designed to gather critical pricing and revenue information so airlines can quickly respond to competitive marketplace activity.

TAM will begin using Commercial Intelligence in the first quarter of next year and is expected drive higher passenger revenues and load factors.

The Sao Paulo, Brazil-based carrier will leverage Sabre’s Commercial Intelligence solution as a business decision support application designed to integrate key performance indicators into graphical views, allowing for quicker inter-departmental coordination, and faster, succinct responses to competitive actions.

The new solution builds on Sabre Airline Solutions great history of bringing new and innovative commercial planning tools to the market that help our airline customers drive revenue, efficiencies and value. Commercial Intelligence compiles information from other leading Sabre AirVision Solutions including, Pricing, Revenue Management, Scheduling, Cargo, Revenue Accounting, Revenue Integrity and Market Intelligence, along with internal airline sources to assist the airline to best position itself with competitors and marketplace dynamics.

“The airline industry has one of the fastest changing marketplaces and it can be challenging to keep up with various competitive fare activities and travel demand,” said Darren Rickey, vice president, Sabre AirVision. “Sabre has worked with our customers to develop a solution that compiles important information in a quick and easy-to-follow format so airlines can make game-changing decisions for their business.”

Sabre’s Commercial Intelligence visual displays also include the airlines’ sales, route and profitability information. The solution allows for network, regional, hub, market and flight level views, representing a rolling 12-month historical, and nine month forward looking view on the information. 

Additional feature functions include a competitive alert and online analysis processor capable of storing 24 months of integrated commercial data, for quick ad-hoc analysis. Sabre will also provide commercial business process refinement consulting, designed to allow TAM to extract maximum value from the Commercial Intelligence solution.

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Sabre Airline Solutions provides technology solutions to the global aviation industry.  It operates the industry’s largest Software-as-a-Service (SaaS) business, with its innovative reservations system, commercial planning and operations software used by more than 300 airlines and over 100 airports around the world. More than 300 million passengers are put on airplanes every year using Sabre technology. 

Sabre Airline Solutions is part of Sabre Holdings, a global technology company serving the world’s largest industry- travel and tourism.  Its innovative technology is used by more than a billion people around the world to plan, book and experience their travel at a time and price that's right for them. It works behind the scenes to make the world a better place, one journey at a time. For more information, please visit: www.sabre.com