Sabre Holdings

News Release

Airbus S.A.S. selects Sabre's Airport Data Intelligence solution

SOUTHLAKE, Texas, Oct. 26, 2011 – Sabre Airline Solutions, the aviation industry’s largest software-as-a-service (SaaS) provider, will provide Airbus S.A.S with its Airport Data Intelligence solution.

The leading aircraft manufacturer selected the product, which it will use as its primary source of passenger traffic, airline schedule and fare information, based on the quality of the data that Sabre’s Global Demand delivers. Sabre Global Demand combines market information from global distribution systems (GDSs), with more than 40 other market data sources, and unique algorithms to provide complete and comprehensive market intelligence.

Airbus S.A.S will begin using Airport Data Intelligencein the first quarter of 2012to contribute to its market needs analysis for its commercial aircraft across the globe. The European-based company will also use Sabre’s Airport Data Intelligence as a business intelligence application to analyze key market metrics and schedule data. Using this information, Airbus will make strategic business decisions such as production and delivery timelines for each of its aircraft types.

“We’re so pleased that Airbus has selected our Airport Data Intelligence solution for their market data and business intelligence needs.  This is the latest example we have seen where companies other than airports have partnered with us because of the high quality travel related data we are able to provide,” said Darren Rickey, vice president of Solutions Management for Sabre Airline Solutions.

Sabre Airport Data Intelligence is used by more than 100 airports, as well as several other companies in the travel industry. It provides users with 24x7 access to up-to-the-minute passenger traffic statistics, as well as fare and airline schedule information.

The worldwide booking data from the major GDSs – Sabre, Amadeus, Travelport – combined with data from low cost carriers and government and industry market sources make Sabre Global Demand the aviation industry’s most comprehensive data source.  Combine this data with unique algorithms and faster time to market and the result is a highly effective market intelligence solution.

The solution provides detailed market information including; origin and destination segments, point of sale, point of origin, length of stay and future booking data. Users are also able to view schedule information, including detailed passenger and cargo schedules, airport activity, and capacity details.    

Sabre’s Airport Data Intelligence solution is delivered through Sabre’s industry leading SaaS model.  The
model allows companies, like Airbus S.A.S., to focus on addressing their critical business needs while Sabre manages and maintains the resources required to support their IT needs.

Sabre Airline Solutions provides technology solutions to the global aviation industry.  It operates the industry’s largest Software-as-a-Service (SaaS) business, with its innovative reservations system, commercial planning and operations software used by more than 300 airlines and over 100 airports around the world. More than 300 million passengers are enplaned each year using Sabre technology. Sabre Airline Solutions is part of Sabre Holdings, a global technology company serving the world’s largest industry- travel and tourism.  Its innovative technology is used by more than a billion people around the world to plan, book and experience their travel at a time and price that's right for them. It works behind the scenes to make the world a better place, one journey at a time. For more information, please visit:

Media Contact:
Nancy St. Pierre
Sabre Airline Solutions
+1 682-605-3864