Sabre Holdings

News Release

Three airlines choose Sabre to drive new ancillary strategies

Alitalia, Finnair and South African Airways to implement merchandising solutions in 2012

LONDON, UK, Nov. 8, 2011 Sabre Travel Network, a global technology company serving travel suppliers and agencies, will provide its seamless merchandising solutions to three more airlines.

Alitalia and Finnair will leverage industry technology standards, including the Electronic Miscellaneous Document (EMD), to enable travel agents to shop, book and ticket the airlines’ ancillary products through the Sabre global distribution system (GDS).

Additionally, South African Airways will offer ancillary products via EMD and has also signed to distribute its branded fares through the Sabre GDS.

Earlier this year, Air New Zealand was the first airline to use Sabre’s EMD solution. Travel agents can now help the airline market and sell pre-paid bags to travelers. The airline expects to add more ancillaries to the Sabre GDS in the future. Air New Zealand also uses Sabre’s Branded Fares solution, making its fare families available to Sabre-connected agencies.

Sabre’s innovative merchandising technology enables airlines and travel agents to sell any ancillary product or service using an automated process that is fully integrated into travel agents’ workflow, allowing them to quickly and efficiently serve travellers.

In addition to helping airlines quickly bring new products and services to the marketplace, the use of industry-developed technology standards by ATPCO, IATA and ARC also allows travel agents to easily market and sell airlines’ offerings by efficiently managing the increasingly complex world of comparison shopping.

Chris Kroeger, senior vice president of marketing, Sabre Travel Network, said: “Revenue generated by ancillary products is of critical importance to airlines. Sabre delivers innovative solutions that meet this vital need and provide an efficient and transparent travel marketplace. Our expanding merchandising capabilities help airlines make more money and get closer to travelers, while at the same time allowing travel agents to maintain streamlined and efficient operational processes.”

Sabre’s merchandising capabilities are another innovative solution within the Sabre Red Workspace, helping agencies serve the needs of both travel suppliers and buyers.
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Sabre Travel Network provides technology solutions to the global travel industry. It operates the world’s largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS).  Its innovative software connects more than 350,000 travel professionals to more than 400 airlines, 93,000 hotels, 25 car rental brands, 50 rail providers, 13 cruise lines and other global travel suppliers. More than 300 million people purchase airline tickets through this channel annually. 

Sabre Travel Network is part of Sabre Holdings, a global travel technology company serving the world’s largest industry- travel and tourism.  Its innovative technology is used by more than a billion people around the world to plan, book and get to their destination at a time and price that's right for them. For more information, please visit: www.sabre.com.  

 

Martin Ferguson
Sabre Holdings
Tel: +44 20 8538 8576
Mob: +44 7740 409 440
martin.ferguson@sabre.com

Or
Nancy St. Pierre
Sabre Holdings
+1682 605 3864
Nancy.st.pierre@sabre.com